Honey Smacks, formerly known as Sugar Smacks is a sweetened puffed wheat cereal made by Kellogg's. Over the years, the mascots changed but now the mascot is Dig 'Em Frog. In a 2008 comparison of the nutritional value of 27 cereals, US magazine Consumer Reports found that both Honey Smacks and and Post Cereals' Golden Crisp were the two brands with the highest sugar content, more than 50 per cent (by weight), commenting, "There is at least as much sugar in a serving of Kellogg's Honey Smacks [...] as there is in a glazed doughnut from Dunkin' Donuts." (The cereals are both sweetened puffed wheat)