Quisp is a sugar-sweetened cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Sometime afterward, the company sold the item sporadically, and upon the rise of the internet began selling it primarily online. Quips made its return to supermarkets as a mass-market grocery item in late 2012. Quips was initially marketed with a sister brand, Quake. It's joint-product television commercials were produced by Jay Ward, a major producer of animated television series.